Linking words loved by a Belgian waffler
Linking words loved by a Belgian waffler Write awesome long copy using these linking words If your long copy is too factual and pure nonsense, it’ll be super boring. If you want to keep your reader...
View ArticleSo I’m an attention seeker – deal with it
So I’m an attention seeker – deal with it People seriously don’t give a shit about who you are. Unless you’re a celebrity that is… In an egotistical, busy society, people simply don’t have time to read...
View ArticleI got socially smacked
I got socially smacked And I think I liked it! I am one lucky chick. I have an awesome group of virtual assistants around me who have my back. Every time I post a blog, I get excited. My words are...
View ArticleA blog’s not a blog when it reads like a bog
A blog’s not a blog when it reads like a bog Here’s why you need to write blogs for humans I thought I’d blurt out a quick blog about blogs! I’ve had a couple of people ask me lately how to write a...
View ArticleHow to write a seductive headline
How to write a seductive headline And leave your reader wanting more… What’s the first thing you see when you look at most webpages, blogs, newsletters or printed ads? If you answered a headline,...
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7 elements for writing just about anything
7 elements for writing just about anything I’m spewing that my kids are too old for fairy tales. At 17 and 15, if I tried to tell them a bedtime story, I’d have to stay up past my own bedtime – screw...
View ArticleGet to know your target market before you write your copy
Get to know your target market before you write your copy What comes first, your target market or your copywriting? Unlike the old question, ‘What came first – the chicken or the egg’, the answer to...
View ArticleJust because you can write, doesn’t mean you’re a copywriter
Just because you can write, doesn’t mean you’re a copywriter People think I must absolutely rock at creative writing. They think I was that nerdy girl at school who thrived in English class, lapping up...
View ArticleYour $10 blog post will never go viral
I don’t even know why you’d bother… It happens in every industry. Amateur hacks who swoop in, undercharging clients for a service and promoting it all over social media. They’re the ones who make you...
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What is a ghostwriter (in a copywriter’s opinion)?
And why I’ll never be a ghostwriter I have a secret SEO squirrel working with me. And he’s a real gun. He totally gets all that technical SEO shit that my creative brain doesn’t want to think about....
View ArticleBug me in the shops and I’ll out-talk you (every time)
Seriously buddy you suck at sales – you need a copywriter Damn my face, damn it to hell. For some reason, it keeps looking happy. It’s been a curse I’ve lived with for years. It seems anywhere I go, my...
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How I smoozed the crap outta Holden
And the only thing I flashed was my copywriting skills… A couple of months ago my new baby girl, Precious, came into my life. I may be a biased mum, but she’s totally amazing. She never whinges and...
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A copywriter who makes typos – how shameful
And my only excuse is that I’m human I hate to be the one to break it to you, but typos happen. Seriously. Some days it doesn’t matter how many times I re-read my words, typos appear like seagulls at...
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The rise of ‘Negative Nancy’ online marketing
As a copywriter, I’m not a fan of this trend – but geez it works By the end of 2016 I was totally over Facebook groups. All the whinging, all the sooking, all the negativity, all the...
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How I accidentally increased my website hits by 329.03%
And all I did was blog about a trend I saw on Facebook… I’ve been a blog writer for a while now. I blog about copywriting, giving you little tips that I think you’ll find useful for your own online...
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It’s obvious that Ford uses a copywriter
Here’s how I picked it up. When most people are watching TV, they hang out for the ad breaks to run to the loo, grab a drink or look at their phone. Not me – I’m not normal. You see, being a copywriter...
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Want to know what really makes a copywriter hot?
Read on if you’re a little curious Have you got one of those friends who always shares those ‘too much information’ stories? Well, today that’s me. I’m about to tell you what makes a copywriter hot....
View ArticleI need a backspace button for my mouth
Because sometimes, the filter just doesn’t work As a trained copywriter, I’ve learnt to ‘write as I speak’. It’s a vital skill for creating engaging copy that keeps people reading. So, writing as I...
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How to get your blog shared without getting on your knees
‘Coz that’s not the way quality girls get likes Have you ever been listening to a webinar, doodling on your notepad, twisting your hair around your finger, checking emails, when pow – the speaker says...
View ArticleWhy a copywriter is like a green smoothie
Copywriters may not be everyone’s taste, but we’re bloody good for you Who else loves when someone gives you a nickname? Not one of those mean kid ones at primary school that leave you deeply scarred...
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